A List of Soft Touches

My last post featured the importance of soft touches over the course of a year in building a relationship with your donors. Here are a few examples of the kinds of touch points that you can use as a great way to build relationships.

  • Send a card on your donor’s birthday and have everyone in the development and executive office sign it.
  • Make a thank you phone call within a couple of days of receiving their gift.
  • Send an update on what your organization has done the year before. This update can be specific to a programmatic or regional area of interest and should include some insider information from a program manager or director.
  • Invite them to sit at your table at an annual event.
  • Offer them a tour your organization. This is a great way to help someone connect in a deeper way with the work that you are doing.
  • Arrange a meeting with the donor, one of your program staff members, and yourself to provide an in-person update.
  • Send them a handwritten note with a few words about a special interest they have.
  • Buy them a cup of coffee and tell them a story of something that happened because of their support.

What other soft touches have worked for you?  Join the conversation at @infosmallchange #ascblog

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