A tool for inspiration: Mobile Giving

There are now more than 1 billion smartphones on the planet.  And, in a recent study, researchers learned that 9.5% of donations came from mobile devices.  Clearly, this is a huge opportunity for fundraisers and a seamless and user friendly mobile giving interface can be an incredibly helpful tool to increase giving.

I’ve done a little bit of testing, and found that there are some non profits out there who really have their mobile giving option dialed in, characterized by:

  1. Webpages that are designed to be mobile friendly
  2. A singular and integrated giving page that does not require being bumped to another site
  3. Limited fields in which to enter data
  4. An automated text or email confirming receipt

These are the basics.  There are lots of other great options like mobile card readers that scan credit cards and automatically populate fields, but getting the basics right is whats most important.

So, how do we know if we are mobile ready?  The Network for Good has recently come up with a helpful little survey to assist non profits in gauging their readiness as well as provided recommendations on how to answer important questions for which we may not currently have the answer.  Another really helpful way to gain a clear understanding of what’s working and what’s not is to simply test market some options, use your smartphone and go out and give $1 or so to a few of the big guys and see what it’s like.  And if it’s been while, go ahead and give a gift to your own not profit and objectively assess how easy and awesome the experience was.  If it wasn’t easy or awesome, or pales in comparison to what you found with other agencies,  it’s likely time for a new tool.

With mobile giving, what’s working well for you?  Join the conversations at @infosmallchange #ascblog


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