That Crowdfunding though….

This year I have received many requests to participate in Kickstarter, Indiegogo, and GoFundMe campaigns.  And I mean, like a LOT.  There seems to be an interesting shift taking place and folks feel inclined to raise funds for just about anything, and some of them are amazing causes and products.  Some of them, not so much.

So it’s got me thinking about whether or not a crowdfunding campaign can fit into my toolbox and into the annual fundraising plan we have in place.  The answer is, I’m not quite sure yet.

Here are some upsides:

  1. Leveraged to raise funds for a specific purpose, crowdfunding is well suited to raising dollars above and beyond the annual income projections.  A new project or need perhaps.
  2. It is a great way to invite Champions for our agencies to get engaged in a more meaningful way, and raise some $ while they are at it.
  3. Some folks are really into it, and frequently share on social media.  I have seen a few efforts really gain traction locally and raise lots of dollars with very minimal effort.

Some concerns:

  1. The crowdfunding marketplace is super convoluted so I’m just not sure I want to jump in there.
  2. We have worked hard to design a fundraising program that is pretty high touch, so not sure how our support network would respond.

I’d love to hear what you are thinking about this tool?  Have you tried it?  Has it worked for you?  Join the conversation at @infosmallchange #ascblog


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