Party On.

Alright, you’re in good shape.  You’ve identified some champions for your organization and you’re excited, encouraged, and relieved that you’ve got some folks to help broaden and diversify your support network.

There are a number of ways that your champions can actively participate in the acquisition of new donors.  One of the most traditional and familiar ways that is hosting or captain(ing) tables at our galas and auctions.  This is KEY.  But, for champions, this can be just the tip of the iceberg.

I was having coffee with a new supporter the other day, and I was guiding her through some ways that she could continue to partner with us, having recently given generously as a guest at our auction in November.  We talked about her hosting a table herself this year, attending our spring awareness event, scheduled a time for her to check out our new Drop-In Center on a tour.

Then, she said, ‘and what about if I just invited some folks I know to over to my house for food and wine and you could just share a little bit about REST and leave some giving envelopes?   Just like a party with a purpose?’

The clouds parted, sun beamed in, the music resounded in the back of my mind, champion stuff is happening!  The House Party model that my friend above suggested is one of the most effective, valuable, and fun ways to mobilize our champions to help us acquire new donors.  The model is simple:

  • Champions invite folks to their place for a party lending expectations regarding the little bit of ‘purpose’ behind the party
  • Guests arrive and mingle, we mingle too
  • Drinks and food are served
  • After an hour or so, we invite our champions to share why they care and why they give to our cause
  • We give our 5-10 best overview and let folks know that we’ve left a response card for folks who want to learn more or give, and invite questions
  • We thank our host (champion) for the few minutes, and mingle more
  • At the end of the night we collect the envelopes
  • Following week, we thank our champions, gather feedback, talk about doing it again next year, and send thanks and followups to those that gave or want to learn more

Easy, straightforward, scalable, fun.

Are you game for doing parties like this?  Join the conversation at @infosmallchange #ascblog


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