That first impression.

Last week my colleague here at A Small Change, Jason Dick, wrote up a great piece on how wearing something that’s got a little color can impact donor interactions.  I couldn’t agree more.  In fact, I think there are a number of other small things, when considered, we should also commit to as we are representing our agencies and aiming to make a great first impression.  We should also stay committed to these things when we are meeting with supporters that we have the privilege of knowing well.

  1. On the fashion front, do think about what you are wearing (speaking to the guys here – and apologies as I can’t offer much fashion advice to our female counterparts).  If the individual, couple, or group you are connecting with is young, be a little fashion forward.  In addition to bright colors, a pocket square, tie clip, fun socks, polished shoes, and thoughtful play between tie and shirt patterns all add a little zip.
  2. This might go without saying, but personal hygiene is really key.  Smelling good is always nice.  Being well groomed goes a long way.  And never, ever be without a piece of gum or mint especially after coffee.  Trust me on this.
  3. Be on time.   Things happen, but running late is just a bad scene.  Leave early so you don’t have to rush.  Take the time to plot the route on your GPS.  And never leave home without the contact information of our prospect or supporter so you can ping them if you are running behind despite doing everything to keep it from happening.
  4. If you are meeting over coffee, lunch, or dinner, make the decision prior to getting there as to whether or not you will be paying.  This can go either way, and typically varies from relationship to relationship, but you can squish the awkward if you are already know what you are going to do when you get to the from of the line or when the check comes.

Would love to hear what other little things you do to make a big first impression?  Join the conversation at @infosmallchange #ascblog.



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