So, maybe not scary, but, the technological choices that we have to make in terms of how best to engage, followup, and seek to connect with supporters, prospects, and partners are becoming increasingly diversified. With social media anchoring so many interactions we have with people, the penchant for more personal connection that the phone affords, and the ease of which supporters can respond to email, we find ourselves with lots of different options for connecting with our prospects and support community.
It felt like a bit of a risk when I began firing friend requests on Facebook to guests at our fundraising events, trainings, and other awareness engagements where I had the privilege of speaking. What I found though, is that many, many folks are very active on Facebook (duh) and that most of them get a kick, like we all do, out of a friend request. I’ve also leveraged my personal page primarily as a platform for my agency and regularly post updates, articles, and invitations there. What has been especially helpful about this, is that folks are all about sharing. It catches on, keeps our agency in front, and helps build connectedness.
Nothing beats a good phone call with a prospect or a supporter. You know the good ones. You catch them at a great time, they are open to talking, excited to hear from you, and rapport is clicking and the call ends in an ask or a call to action that everyone is excited about. Winning.
And those emails are easy to craft, easily to personalize, and can be sent in bulk with the hopes of netting a number of responses. It seems to me that email is a favorable option for those supporters I’ve discerned would prefer being in the driver’s seat in terms of setting the tone for frequency and nature of interaction. I’m ok with that, and have flagged follow-ups to kick out if I don’t hear back. Sometimes, it months later.
I also have relationships where I’m running combo of all of these, a tri-fecta of sorts.
So, with a lot of different ways to connect and reach out, and a lot of different kinds of folks, how are you blending your technology and media options to connect with your prospects and community of support most effectively? Join the conversation at @infosmallchange #ascblog.