Revitalizing Fundraising

June 19, 2013

Daelyn (Baby Picture)We work in a challenging profession. There is a lot about what we do that is exciting but a lot that can sometime feel overwhelming.

My wife and I recently had a baby. I use to think I had some measure of selflessness in me. Getting married I started to get a vague idea that life was not all about me. When we had a baby I was forced to come to terms with the reality that life really isn’t about me anymore at all.

I think we experience something similar as nonprofit professionals. We get so caught up in donor management that we can’t remember why we started working in the first place. Does that happen to you? I spend the majority of my time finding a way to engage donors and connect them to my nonprofit in a way that they find compelling. I don’t think that’s a bad thing at all. In fact I think it is one of my greatest assets. However, I sometimes forget about why I do what I do. I am so focused on the donor I lose perspective of the bigger picture and of my own contribution. Am I alone in this? Let me take a second to acknowledge you.

You are doing incredible work! I know you’ve heard that before and are really use to hearing it so I’m going to say it again. You are doing incredible, remarkable, amazing work. We are literally saving the world. The world is a better place because of you. We save forests and cure uncurable diseases. We nourish starving children and give the hopeless a second chance. Take a minute to remember why you started doing what you do.