Is the Donor First?

You heard from a great guest author Leo Notenboom earlier this month. He made some really bold statements about the way we talk about potential and existing donors. What did you think? Do we spend too much time thinking and creating relationships between people and their wallets? This thought is echoed in my recent book review. Relationships are paramount in development work. The more we treat our donors as partners and friends of the organization, the more tightly connected to the mission of the organization they become.

Nonprofits are often at the forefront of recognizing people as human through working with the poor, civil rights, and other types of advocacy. Do we really need to change our development strategies to match our mission? Do we need to take a broader view of who the client that we serve is?


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