There are so many generous people in the world, and it is amazing how selflessly people will give. It is incredibly meaningful to see what people will do to make a difference. But, as often as I am surprised by generosity, I am surprised by how few people are invested in philanthropy. There are a lot of reasons why people don’t give, and in the economy we live in everyone is struggling to get by, but many of us still live with a little bit extra. For many organizations, grassroots giving is their foundation, and they receive a large portion of their funding out of $50 and $100 monthly gifts.
In fact, the majority of organizations I’ve worked for treat $1,000 as a major gift. Even large organizations with Major Gifts Officers cultivating $100,000 gifts like World Vision will cultivate $1,000 givers in a more personal way. I am always surprised at how few Major Donors many organizations actually have. Many people’s coffee budgets are larger than their charitable giving. How many people make a fuss about recycling, the environment, or not wasting food, but never give a dime to an organization serving those purposes? Giving $80 a month will make someone a major donor with the majority of organizations and will often do way more for the environment or wasting food than any personal advocacy ever will.