Events work their very best when they bring distant people closer to your organization. This is a bit different with recognition events, as their sole purpose is to acknowledge those donors who are present. The traditional cultivation event is meant to introduce people to your organization or pull an existing relationship closer. Regardless of how you look at events, events are always about the guests.
Events can be a lot of fun and are often a focal point of activity for any organization. It is a good practice to make sure that every volunteer or staff member at an event has a specific purpose. When you start running regular events and everyone starts talking about having a good time and how fun the event was, many volunteers will want to start attending just to be at the next event. If you are not careful you will find you have as many volunteers as you do guests.
One good technique you can use is to let your board know that only board members who have prospects attending an event can attend. You don’t want the place of a new prospect to be taken by someone internal to the organization. This technique also encourages volunteers to invite their friends and to connect new people to the organization.