Strategy, Vision, Plan, Mission—these words gauge a strong response from anyone who is listening to them. Too much strategy talk has always bothered me, so I wanted to hear from you.
I believe it is important to have a plan for the work that we do, whether it is an overall annual plan or a plan for each specific project. It is also necessary to have something like a mission that you can use to describe the work that you do. How else can you concretely say, “Yes, we do that,” or “No, we don’t,” without one?
Beyond having a mission and a plan, it seems to me that everything else is repetitive. How is vision different than knowing where you want your plan to ultimately take you? People often confuse the difference between mission and vision. In most planning discussions that I’ve participated in, the first 30 minutes to an hour are spent trying to explain the difference between mission and vision.