A few months ago I started a page on my blog to capture advice from fundraisers all over the world who are using social media and the internet to fundraise. I have been really impressed with the feedback that I’ve received and wanted to highlight a few of the contributions that have been posted.
- Get a volunteer commitment from the key people who will be driving forces for the campaign before it even starts. (Submitted by Jayson, The Wellspring Foundation)
- When approaching multiple donors in different ways with your online campaigns diversify your approach to fundraising beyond soliciting donors to converting donors to fundraisers. (Nina, Dare to Dream Fund)
- Sponsorship can be of great value; be creative in creating partnerships with local businesses. Maybe you could ask an online businesses to donate a portion of their online sales? (Micky, Innovative School Funding)
- Asking for a specific donation amounts and encourages shorter timeframes for an online campaign. This gives donors a target and an incentive to give now. (Christine, Social Actions)
- Build strong genuine relationships with the people who are promoting you over social mediums. (Colleen, Flower Power Fundraising)
- Create a fun and “sticky” YouTube video. “The viral components (video and website) effectively cut through the noise, sparked discussion, controversy and attention.” (Beau, iwantagoat.com)
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