Have you ever heard that country western song by Darryl Worley called, Sounds Like Life to Me? As the song goes two people are sitting at a bar, one is sharing about how hard his life is. Instead of being empathetic, his friend tells him he has reason to celebrate and his troubles just sound like life. This reminded me of a comment Seth Bloom made a couple months ago.
For some nonprofit organizations, I think too many of their challenges are being attributed to the tough economy. Perhaps our tough economy should be considered a “wake up call” for many nonprofit organizations about their operations which donors may be scrutinizing now more than ever.
This New Economy has been the main topic of discussion across every industry and in every state. Recession is nothing new to America or the world. Every decade or so, we have mini recessions of some kind. Whether it is when the tech bubble burst or the rise in gas prices, we will continue to have peaks and troughs in the financial make-up of our world. What I like about Darryl Worley’s song isn’t that it makes life out to be easy, but assumes we are going to have rough spots and they are no reason to throw in the towel.
Seth’s comment reminds us this is nothing new. So we are in recession, well that sounds like life to me. Why should we reinvent the development wheel when it has been working for so many decades? Why not try and improve what we are already doing? We know the next several months are going to be hard, but why don’t we focus on building into our existing relationships and meeting new donors even if they can’t give right now? If we practice good donor stewardship, we will hold onto the donors we have and be in a good place when we get out of this crisis.