From Penelope Burk to Terry Axelrod, there are a lot of different models and fundraising programs out there. Many development shops base their fundraising programs on one of these models. I’d love to hear back from you on what model you use and what you’ve found to be successful.
Donor Centered Fundraising– Penelope Burke: Focuses on personalizing your appeals and proposals to each individual donor.
Benevon– Terry Axelrod: Focuses on event fundraising using a tried and true program format. At the center of the event program is a compelling donor story. Using this model, events will be your primary cultivation tool.
Moves Management: This model involves planning each specific action you will take with your donors. After an action or move has taken place (such as a donor tour or solicitation), you plan another move for the donor through the cultivation, solicitation, and stewardship process. (Good external posts: Major Donors and Moves Management, Moves Management Key to Major Gifts Fundraising.)
Transformational Giving: The Mission Increase Foundation with Eric Foley has coined this term. The idea behind this model is that donor giving can transform an organization and a group of donors. This model is built on biblical principles and focused on using giving as a tool for life transformation.
Most of my fundraising has been in the Pacific Northwest, so I wonder how these practices are recognized nationally. Please share your experiences with these models and/or what other models are out there I did not mention.