I wrote earlier this week about “What’s a Lead” and today I’m going to talk about responding to these leads. When you come back from an event you attended, what do you do with your leads? Does it take months before any of these people ever hear from you again?
I’ve found that people have very short-term memory when you first meet them. There are so many nonprofits, so many networking events, and so many people to meet. If you wait too long, people start to forget who you are. I try to send an email within a day of meeting someone new. That way they still remember who I am, and it gives us another chance to reconnect. I often check to see if they are on LinkedIn and send them a connection invitation with my nice to meet you email.
Once you’ve emailed them, think about ways that you can plug them in. Maybe it’s an invitation to an upcoming event or inviting them on a tour. The important thing is that you make an initial connection after you’ve met.