There are a lot of new and brilliant creative and philanthropic successes in the world of business giving. Social enterprise is happening all around us doing tremendous good; Cause marketing is making us think differently about the products we purchase and the partnerships we create with businesses. I’ve been excited to see some businesses think creatively about their use of social media in connection with nonprofits. Aflac and Audi just finished Facebook causes campaigns using a matching sponsorship to raise awareness for their business and fundraise for a nonprofit?
With the exception of a few large gifts that typically have a marketing or business plan attached to them, businesses typically do not give as significantly as individuals. From my experience individuals and families are more consistently willing and able to give gifts at that level and higher. Business giving is important and a key component to a successful fundraising plan. Businesses think in terms of customers and marketing they want recognition and community impact more than traditional philanthropy. Family owned businesses can be very different as they often represent the giving of the family that runs the business.