Why do we do mail campaigns over personal telephone calls?
Almost every nonprofit sends out letters to their donors asking for money. It is a tried and true method and a great way to get support from a large group quickly. Doing major gifts solicitations, I have been really surprised at how large of a gift many people will give if you just ask them for it. This made me wonder why don’t we do more calling of our donors to ask them for money?
I know many organizations are quick to use a fundraising call company, but why aren’t we doing it ourselves? We send the letters out and spend a lot of time thinking through how we will ask for money. So why don’t we call our middle level donors and ask them over the phone?