Today’s generation connects in a different way than other generations. We live in a time where even email is becoming outdated for our youth today. As our culture changes our nonprofits need to respond or worry about being left behind. Here are a couple of my musings about the future.
- There will be very little one-way marketing. Direct mail, telephone fundraising, and thank you letters will all be done electronically in such a way that the donor can have a conversation with the organization.
- Boards will have a technology or social media committee. No longer will the marketing committee on the board have the job of bringing the website up to standard and then move onto other projects. The technology committee will spend time making sure that your organization has good reviews on Guidestar, Razoo, and Network for Good. This committee will be constantly promoting you to various blogs and online forums.
- Volunteers can be of help all over the world with or without the organizations knowledge using remote access, online advocacy, and through client and donor referrals.
- Many of your every day annual fund donors will lead personal campaigns amongst their friends, using social networks. These campaigns will result in larger cumulative gifts than many of your major donors.
- Paper event invitations will be a thing of the past as everything will be emailed, posted to Facebook, and tweeted about on Twitter.
Those are a few of my musings about the future. Do you have any of your own you’d like to share, leave a comment.