Social Media Classes for Nonprofits: Seattle

One of my passions is talking with nonprofits about social media. There are unlimited opportunities for nonprofits when they leverage these tools for their mission. Susan Burnash, from Purple Duck Marketing, and myself are starting a series (in downtown Seattle).

Thursday, October 15/22/29, 2009 from 6 to 8 pm
New Horizons Ministries, 2709 3rd Avenue, Seattle, WA
$39 for one class, $90 for the series

October 15:
Integrating Social Media Into Your Marketing & Fundraising Plan: 101
We will discuss the basics of Facebook, Twitter and blogging as they relate to an integrated marketing and fundraising strategy. We will review their features, and discuss the benefits and value of adding them into to your existing marketing plan and fundraising campaigns. We will also review a real case study that utilized a variety of social media applications to create awareness, build community and raise significant funds. Read more/Sign-up

October 22
The Nuts and Bolts of Social Media: 201
Now that you have a basic understanding of how to use social media applications, we will talk about some advanced uses of these tools. We will discuss various application strategies. As your experience grows you will find different techniques and strategies that work better for you. This session is all about technique, teaching you how to apply social media in a way that fits with your communication style, time constraints and organization. Read more/Sign-up

October 29
Using Social Media For Self Promotion: 301
Beyond the ability to use these applications, it is important that you understand how to move people behind what your organization is trying to do. We will talk about what you can do with your current website to promote and auto-promote events and other happenings—the principles you can use to recruit volunteers, fundraise and reach out to the media. We’ll cover some advanced community promotion tools including reciprocal linking, online carnivals, blogging campaigns and more. We will also briefly cover Search Engine Optimization (SEO) for blogging and how to get yourself found using Facebook, Twitter and LinkedIn. Read more/Sign-up

Visit Purple Duck University or email me to sign-up. We would love to offer these workshops for more nonprofits; let me know if you’d like a program like this to come out to your area.


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