Information is always more powerful when it is connected to real people. My boss reminded me of this just the other day. In writing an e-newsletter instead of just presenting facts I was encouraged to weave in key messages and stories.
Instead of saying, “Hurray, we raised a $100,000,” why not use this as an opportunity to tell the story of one of your major donors and encourage others to give at that level. Talk about what a gift like that can do for your organization. Include praise for the donor’s generosity. This shows everyone how you treat your donors and also provides peers of that donor an incentive to give at that level.
Another trick is to weave key fundraising and organizational key messages into your story telling. Instead of just saying that you had a great house party mention some of what you talked about and how that relates to your mission. Or, instead of just saying you helped an individual mention why that is important to your organization.