Web 2.0 One Tool at a Time

Every time you look in your email box doesn’t it feel like there is another invitation for a new online social community? Should you promote your organization on Facebook or Myspace? Is Plaxo or LinkedIn the best tool for business networking? Social media can be overwhelming as you learn about the many different ways to communicate.

There is always going to be a new tool out there to reach out to donors, friends, and businesses. So take your time and learn how to use one resource well before you try and use them all. If you go an inch deep and sign up for every community you will find that none of them add value to your organization and you will get overwhelmed and frustrated really fast.

But if you start with one tool and learn how to use it and grow your community there then you can start to see the value more quickly. Take time to understand what the purpose of the tool is and ask those that are part of the community why they like it or how they find it useful. Everyone that uses their social media tool well wants to talk about what it has done for them. Post a question in Twitter that says how is Twitter useful to you? Or do the same thing on LinkedIn. Invite some friends of just search your mailbox to see what friends are already using the tool. This is a great way to start seeing the power of the tool without blasting your entire network.

My advice: Don’t try and do everything at once. Start with one social media tool and play with it till you see value in it.


3 Responses to Web 2.0 One Tool at a Time

  1. Leanne says:

    You know, this is VERY wise advice, Jason. It seems that along with the push to acquire more tools, there is also this unspoken message that you’ll be left behind or are somehow not up to par if you don’t rapidly adopt everything.

    The problem is, as great as these tools and apps are, you want to be a leader not a lemming. Investigate these tools. Evaluate them. LEARN them. Take your time and measure the results before adding more. I tend to pay attention to those who do a few good things, well, than those who are all over the place.

  2. Jennifer says:

    Even after learning about the different tools, it is still difficult for one person to keep the material fresh and up-to-date on all of the different social networks.

    To help keep things flowing, our small organization has assigned a tool (Facebook, Twitter, YouTube, etc.) to one person. This person becomes the “expert” regarding this tool, and is in charge of keeping things up-to-date, responding to people, etc.

    We “experts” meet regularly to discuss the different aspects of each tool, share ideas, and make sure that all of our postings reflect the main issues we want to convey to our donors.

  3. Tim says:

    Super advice with regard to not trying to get on every social network that comes along. Otherwise, we’d all end up spending hours a day typing on dozens of social sites when there are better uses of time and contribution. This is my first time here, and it was your phrase about “making sense of fundraising” that got my attention.
    I did some homework on an organization that both pays back contributors, and gives 10% to a charity of ones choice. Never seen anything quite like it, but it looks to gather momentum in a big way soon and I thought you might want to know about it. http://tinyurl.com/wlweebly

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