Every time you look in your email box doesn’t it feel like there is another invitation for a new online social community? Should you promote your organization on Facebook or Myspace? Is Plaxo or LinkedIn the best tool for business networking? Social media can be overwhelming as you learn about the many different ways to communicate.
There is always going to be a new tool out there to reach out to donors, friends, and businesses. So take your time and learn how to use one resource well before you try and use them all. If you go an inch deep and sign up for every community you will find that none of them add value to your organization and you will get overwhelmed and frustrated really fast.
But if you start with one tool and learn how to use it and grow your community there then you can start to see the value more quickly. Take time to understand what the purpose of the tool is and ask those that are part of the community why they like it or how they find it useful. Everyone that uses their social media tool well wants to talk about what it has done for them. Post a question in Twitter that says how is Twitter useful to you? Or do the same thing on LinkedIn. Invite some friends of just search your mailbox to see what friends are already using the tool. This is a great way to start seeing the power of the tool without blasting your entire network.
My advice: Don’t try and do everything at once. Start with one social media tool and play with it till you see value in it.