What is Twitter? I think of it as the electronic version of talking to your neighbors from your back porch. The difference is that your neighbors can be anywhere in the world. Twitter allows people to communicate with large audiences about big and little things important to them or to their nonprofit.
Twitter is one of those social marketing tools that everyone is always talking about but is it of much value? I started using Twitter a number of months ago but didn’t really understand it. Over the last few weeks I’ve started to find it to be really valuable. Here are a few things I’ve started to do.
- Microblogging- if you don’t want to write a full post but want to regularly update people about your nonprofit.
- Asking questions on topics you want wide variety answers from other people.
- Growing a support base that can later be used to promote your organization or an idea.
- Great way to keep a constituency informed of news articles, posts, and other information (connect to your RSS feeds).
How do you use Twitter? Have you found it to be a valuable resource to your nonprofit? Follow A Small Change on Twitter @infosmallchange. As a resource on how to use Twitter and maximize it’s effectiveness I recommend you check out the Corporate Dollar Blog.