Translating Tweets to Dollars

I was surprised to find how many fundraising campaigns have used or been enhanced by using Twitter. For those of you that do major gifts fundraising you are not going to see a huge amount of money come from Twitter (or other online or social networking sites). However, if you are an annual fund person this is a great way to acquire new supporters.

Twitter Enhanced Campaigns:
EpicChange had a successful campaign making over $10,000 in 24 hours.
Twestival was held in February made over $250,000 through connecting people in multiple cities via Twitter and having them meet up at a location to raise money for Charity: Water.
Social Actions encourage followers to pledge to give a monthly donation helping them raise $XX in just a few days.

Twitter Lessons Observed:

  • Set a fundraising goal that is tied to a specific project or item (i.e. a classroom or a homeless family).
  • Tweet everyone exactly where you are at with your campaign goal very regularly (hourly if you are doing a one day campaign).
  • Ask for and expect smaller donations (usually around the $10 to $20 level).
  • Set a reasonable goal. Until Twestival the most money I’ve seen successfully raised on Twitter was around $10,000.
  • Set a time limit regarding when the campaign will start and end. This should be around 24 to 48 hours.

Twitter does not allow you to give money directly through Twitter so you will need to create a URL to a page where you can receive donations. Razoo.com has the ability to do free fundraising pages with no transaction fee.

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4 Responses to Translating Tweets to Dollars

  1. Lindsey says:

    Great post! Those are some good tips for organizations. I think Twitter definitely can help gain more supporters and increase donations.

  2. […] should check out his article about how some organizations are using Twitter for fundraising, called Translating Tweets to Dollars.  Most of us are still trying to figure out what Twitter even is… and these nonprofits are […]

  3. […] and go through the pages and pages I have each day. So while I think its absolutely remarkable that EpicChange was able to raise $10,000 in 24 hours on Twitter, I don’t expect the same results for any charity that tries to raise money through […]

  4. Anne Gentle says:

    Jason, these are great pointers! I too was completely amazed at the effectiveness of the Twestival model when I wrote http://blog.duoconsulting.com/2009/02/27/it-aint-all-business-using-social-networks-for-good/. A quarter million dollars, dang. :)

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