I’m going to confess something… I’m afraid to ask for money. I love talking to people and starting new conversations… I even like going on asks and presenting my organization. But, when it comes to that one little sentence where you actually ask for money it can be a little bit scary.
This month I have a number of posts on asking for money. Right now I’ve asked a handful of people directly for their gift and I’ve read and been taught a lot about asking for money but I would not consider myself a seasoned professional. A lot of what I’m writing about this month comes from the handful of mid-level solicitations that I have been a part of and a lot of reading, training, and thinking.
One thing I wanted to say before I right anything about asking is this. I’ve been a part of organizations that ask doing one-on-one solicitations and a part of organizations that send letters and make phone calls. These are two different things. When I talk about asking for money I am talking about one-on-one solicitations. If your organization does not cultivate your top-level donors this way you are missing a huge opportunity. Everyone will give a larger more intentional and personal gift if they are asked in person. If your key donors are not asked in person then they may increase their giving but you miss a huge opportunity to engage them.