Apparently I’m learning a lot in my new job because over the last few months my posts have reflected lessons learned at work. Well for your reading enjoyment I am adding another lesson I learned: serve your board members. I used to treat board members simply as kind-hearted community volunteers. But I was surprised when I realized I have not gone far enough in my valuing board members.
We need to serve our board. When they attend a meeting we should bend-over backwards to make them feel at home (etc. get them a glass of water or a cup of coffee when they arrive). The experience they have will translate to the caliber of organization they see you as. If they feel like you know how to treat them they will be more willing to bring their friends. Board members want to show off their work. If you can be a place they’d like to show off it will do great things for your organization.
If your board members are bringing their friends they are more willing to recruit new board members, they are more connected and willing to give themselves. What has your experience been with your boards? Have you found that serving them makes a difference?