One new lesson I recently learned is that the food at your events needs to be at the “level” of your donors. What I mean is if you want “wealthy people” at your events your food needs to be high-caliber and gourmet. Peanut butter and jelly slices or Costco platters just will not do.
If your donors and board members attend your events with great food and a beautiful set-up they will be eager to show you off and give to you as well. Your donors will turn into advocates by inviting their friends and associates. If your donors are going to invite their friends then you better not have cheese cubes and deli meat slices.
This simple little trick can put your organization in the same league as your local hospitals, universities, or United Way. You do not need to have a huge budget or a lot of food present; you just need to present yourself well. And if your guests see you as a major player they will start acting (and giving) like major players themselves. This will also set the stage for you to keep and attract high-level community members to your organization.
What kind of food are you serving your donors? Do you usually have food at your events? Have you ever used this strategy before? Leave a comment and let us know.