I’m sure you have made a thank you call before and I’m sure you are great at it. I thought it might be worthwhile for me to talk about the process I go through when making these calls. I’d love to hear from you regarding what tips you have and what things you’ve done. Please leave a comment below.
How do you make a thank you phone call? I have found that sometimes when we receive an unexpected gift we are often so surprised and caught off guard by it that we don’t make the phone call. I know these objections will sometime enter my head: I don’t know this person, If they wanted me to call they would have called me, etc. What I do immediately when I get a gift is look it up in my donor database (here is a great article on choosing a donor database), depending on the size of the gift I might spend a little time on Google (or a new search engine www.pipl.com), then I will pick up the phone and call.
When I talk with them on the phone I will thank them for their gift, if they gave a designated gift I will reference that. Then I ask them how they found my organization or heard of us (If I know the answer to this I might refer to it and ask for their story or more details). I might ask them what motivated their gift if there is a specific program they would like to learn more about. Many times I will close the call with an additional thank you and I’ll ask them if they want a tour of one of the facilities.
What do you do? What have you found successful? Leave a comment below.