How many of us have started a 24 hour acknowledgment letter process and stopped making a quick thank you phone call immediately after (or on the same day) that a gift is received? I have been shocked at how well received I am when I call a donor just to say thank you. Sometimes I’ll hear surprise at a quick response or learn a little tidbit about their giving that I would have never learned in a letter or email.
More than anything else a personal thank you call means more to you from a real human voice instead of in a letter. We still need to follow up the call with a quick thank you letter including a little reference to the conversation you had on the phone, but the phone call will make a huge difference. I find that a two minute thank you call does more to secure a second gift than anything else.
In fact, the ability to thank donors should be one of the most important things to your organization. If you are good at thanking donors you will be good at keeping and upgrading them too. You could build your entire development plan around acknowledging and thanking and be extremely successful. If a donor feels cared for they want to grow their involvement. Also thanking donors is one of the easiest things for board and executive staff to do. If you want to get your board involved in the fundraising process this is a great way to get them started.
Do you call donors immediately when you receive a major gift? How has that helped your nonprofit?