Donor database systems are often only as good as the information we put into them (check out this post on choosing a donor database). Over the last couple weeks I’ve been working with a new donor database, building some crystal reports, and setting up a tracking system. Here are a few reasons that came to my mind why keeping information in your donor database is important.
- Donor information is easy to forget, we can’t keep everything in our heads.
- Information is available after you leave the organization. How will the organization continue where you left of it they don’t know where that is.
- It’s searchable so you can find a donor based on little things about them. Find all the donors that live in a neighborhood where you’re starting a new project.
- Helps in setting up an annual plan and in organizing the development process or moves management with hundreds (or more) donors.
- It allows us to segment our donors so we can send an appeal based on location , program interest, or giving history.
- Databases allow information to be shared throughout the entire development department instead of just one person. This allows donor development to be a team effort.
Feel free to fill out the poll below or add your own thoughts and reasons for using a donor database below.