I am hosting the Carnival of Nonprofit Consultants and I thought this would be a great opportunity to get a bit of input on what makes a great capital campaign. I heard back from a couple people on this topic and have included their submissions below. But I’d love to hear more so I will keep the offer open. If anyone posts on the topic of capital campaigns and wants me to link to their post in the future send me an email and I with highlight it here.
Joanne Fritz talks about what a capital campaign is at About.com. Visit the article about capital campaigns to find some really useful information.
Definition: A capital campaign is a time-limited effort by a nonprofit organization to raise significant dollars for a specific project.
Sandy Rees has some great insights on how to run a successful capital campaign. She talks about the need to start preparing your donors years in advance, and to have the right people on board. Check out her post on her blog, Get Fully Funded.
At its heart, a capital campaign relies on the same things as other fundraising efforts: a compelling case, relationships with donors, and the right person asking for the right amount at the right time.
Robert Guinto from Nonprofit Capital Management sent me a few pointers about how important messaging is to a capital campaign. Check out his blog.
The branding and marketing of the message is critical to capital campaigns. There is a need to have the capital plan designed in a manner that strategically seeks funding from foundations, businesses and individuals… Another element of a campaign is that it does not just state and end on a short time period. It is important to note that your organization needs to be in front of an individual several times before there may be a positive outcome.
I thought I would highlight some examples of capital campaigns online for you to check out.
- The Elevation Church kicked off their capital campaign, Dominate, giving away $40,000 to their congregation in increments of $5 and $10. Congregation members had so spend the money on other people. An interesting way to share the vision of their campaign but resulted in huge success.
- The University of Rio is trying a video approach to bringing university alumni.
- Do you have any links or stories to successful capital campaigns?
In a few weeks make sure to check back to read my interview with a few capital campaign leaders. I have asked The Collins Group, Convio, Lipman Hearne, and Tavro Lund and they will be sharing their expertise.