I thought this might be an interesting topic to discuss with fund development professionals. What do you think of the new TV show “The Big Give?” Do you like it, dislike it?
From a fund development perspective I have not be very impressed. It takes a long time to cultivate donors and to raise money for a cause or issue. It would be neat if each candidate had more time to develop a larger scale plan. There are so many opportunities to use social networking, granting, business involvement that can raise a significant amount of money but they take a couple months to a year to develop.
I heard Oprah mention that the major idea behind the series is to show how easy it is to help people. And under that definition I think that the show was a success. However, with Oprah’s influence and wealth I was expecting something a little more spectacular. Why not use her money to hire 10 industry experts to serve internationally helping nonprofits and make the show all about how they are changing the world. Or tell America that everyone is eligible to be a part of the “Big Give” all they have to do is create a “Big Give” project of their own locally. Then the show could highlight the most impressive projects.
I’m interested in hearing your thoughts on the first couple of episodes. I hope that they start to develop the story behind the families that are being helped. This last week I didn’t feel that student loans for a medical doctor or that paying for a penthouse suite that a family will have to move out of when the money is gone are “Big Give” type solutions. What did you think?